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    Any tips for marketing B2B SaaS products to drive testing & adoption?

    Brian Hurst
    3 replies
    Myself and my team are building a B2B SaaS product for web development and we are nearing our beta launch. We've built an AI-powered Project Management tool specifically designed to save project managers and web developers time by automating the most time consuming parts of the web development process, including project scoping, project tracking, budget tracking, developer management, workflow processes, and status updates. Do you have any suggestions, be it channels, methods, or just general tips for marketing our product, to drive testing and adoption so we can get some feedback and begin to grow?

    Replies

    Walid Aly
    Writing blogs and ebooks that address project management challenges facing your target market.
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    MaxxKingston
    Consider leveraging social media platforms like LinkedIn and Twitter to reach professionals in the web development space. Engage with relevant communities, share success stories, and showcase the tool's time-saving benefits. Partnering with influencers or thought leaders in the web development industry can amplify your reach. Offering exclusive beta access or running limited-time promotions creates a sense of urgency and excitement. Additionally, showcasing your tool's features through informative blog posts, tutorials, or webinars can attract attention. Collaborate with tech publications for coverage. By the way, if you ever need robust e-commerce solutions, consider exploring Magento 2 development services. Their expertise might align well with your B2B SaaS product.
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