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  2. Any tips on running focus groups?

Any tips on running focus groups?

Tanya Sharma
7 replies
I've run user interviews in a 1-1 set-up but never moderated a focus group for user research/ collecting feedback. Would appreciate any tips and things to watch out for from the community!

Replies

I've only ever done them in person - but main challenge is the logistics of it all. More people, more to moderate so you need more time, planning and resources. As with the 1-1 I'd have some clear objectives about what you want to get out of it. Use the virtual rooms that are now available and try and get some people to help.
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Tanya Sharma
@maxwellcdavis - You're absolutely right about the moderation aka collecting insights without creating chaos.
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Arda Bayram
SaaS Library —Empower Your Journey
SaaS Library —Empower Your Journey
Hi Tanya! I build UX Notion to help indie hackers, creators, and Jr. UX Designers. In the upcoming update, I will add a new content block that includes tips on running user interviews and testing sessions. I believe you can benefit from the content!
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Alina Ihnatiuk
Ensure you have clear objectives. Recruit the right people for you. Pilot your focus group before the 'real thing' Create a happy atmosphere. Keep control of the session. Avoid leading questions. Rope a colleague in to be your 'assistant' moderator.
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