Any tips to attract DTC customers?

Alexandra Koptyaeva
2 replies
My team and I have recently released a beta version of the ClearMind Keyboard app on the App Store for English speakers. It's an app and innovative keyboard in the Mental Health space: as you type using our keyboard, you'll see your personal triggers and how your levels of awareness and resilience change daily, weekly, and monthly. Now, my question: how to attract the first customers/users? Where should I start from? Mental Health is a very sensitive topic, and most communities in this space don't allow any promotion. Created a LinkedIn page for now..

Replies

Mark Amouzgar
I believe that bundling and partnering with other startups and solutions would be a good idea for you.
Alexandra Koptyaeva
@mark_amouzgar thanks, like your advice! What strategy worked for you?