App promo video for launch - must or nice to have?
Guillaume Mathieu
37 replies
For those who have already released an app on Appstore / Playstore / ProductHunt: can you share your opinion about the app promo video: do you think it is a must that will determine the success of your launch or just something nice to have?
Also please share your experience on how you created such promo material in early-stage (tools, templates, use of freelance services,...)
Thanks!
Replies
Jay Song@jaythesong
Shadow
Tough question. People don't read text! but they don't watch a poor video either.
Share
We made an app promo video.
It hurt our conversion to App Store. So we removed it.
I'd say it's so optional and one of an experiment for ASO.
@mark_prutskiy OK so it can even harm, good to know. And experimenting and backing by data, thanks!
Must!
If you were one of your customers, between an app with a promo video and a comparable app without it, what would you choose? That’s right. In front of your competitors, a promo video offers you an advantage since it demonstrates to your users that you took some time to present them your app in a more inviting and entertaining manner.
How did we create our promo video:
1. Wrote the script that describes the problem and how our app will solve the problem.
2. Kept the video short. Just a 50 sec video.
3. Recorded voice using a high-quality USB microphone and audio recording software Audacity. To generate a human-like voiceover used text to speech software.
4. Created visuals using the app Animaker. Downloaded stock videos from Pexels and Pixbay since they are free for use. Added music tracks from YouTube Audio Library and Premium Beat.
5. Edited the video using Camtasia.
@dsarkar wow thanks for all the tips and sharing the extensive toolbox you used to make your video! Quite impressed to see there is possibility to something good with just min cost (but I guess quite a bit a of effort, but yeah if it helps differentiate and stand out of the crowd its is great value). Thanks a lot again!
Virtualbadge.io
@giovanna_pergher You are welcome Giovanna. Go forth and conquer!
We did ours for Kairn internally like pure QuickTime + online editing 😅 worked great !! But then recently saw some amazing ones (loved the one from Claap yesterday > meow.ph/claap) so maybe next one will do a pro. Super interesting thread thanks 🙏
@patricia_bsc_kairn Looking at all today's launches >> impressive videos everywhere, many look very pro-made.
It is not really a make it or break it anymore to have a video, we had a pretty good launch on Product Hunt for SigmaOS but only had pictures, but there are also launches with app promo video that are pretty good as well. It really depends how much time you can spend on it
LongShot AI
Hey Guillaume, I hope you're doing awesome!
Not really sure how to answer that, as we're launching for the first time this week too...
But as per the tons of research I've done over weeks, it's a pretty cool thing to have.
@bhavikminhas so you ended up doing one? When are you launching?
LongShot AI
@guillaume_mathieu1 We're launching this Friday... but we finished creating our media assets last weekend.
LongShot AI
Hey @guillaume_mathieu1
As mentioned, we launched today... you can check us out at www.producthunt.com/posts/longsh...
LongShot AI
Thank you so much @guillaume_mathieu1
If you have any feedback or queries, I'll be happy to help you.
@bhavikminhas Looking forward to it! Wish you and your team the best for the launch!
Videos usually get greater engagement. But I believe it's better to have nothing than an unprofessional video.
SanctionGuard
Everybody comments about good and poor video, but what's good and what's bad? Also in the video you have few seconds only to grab attention. If you can make an attention grabber in first few seconds, then also un-expensive video will work well. The most important - it should tell the story so there is no doubt anymore what is your product. Or even better - what problem do you solve. If you succeed with it, perfect. Otherwise also cool video may not help you.
@valdist Resonates well with some recent reading (educating myself on app marketing) https://www.julian.com/guide/gro... >> the author makes a point about how messaging (ie: communicating the value proposition) is of utmost importance, and cool stuffs around are nice but may get in the way of your messaging. My favorite quote: "People don't have short attention spans, just short consideration spans"
WorkHub
Video is the hottest way to market your app. It's a great way to show off your product and tell your story. And a great app video can make all the difference between success and failure.
SetOps
In my time here in PH since April. I have seen products with and without and seen both the approaches work. Personally I would say that if you do make a video to do the best you can and poorly done video is worse than no video.
Hope you find something that works for you ✌️
@arunpariyar thanks for that!, Seems like a consensus >> poor video can definitely hurt, better none in that case
Seems like its good only if its a high quality production, I think a promo video can also be useful for a paid ad campaign in addition to the PH page
I think that videos and animation are one of the best ways to catch the eye
Bubbl Widget
Well, I haven't launched anything yet but as a user, I find it informative to have a promo video. It is more convenient than reading out lengthy paragraphs.
As an audience, I would prefer a promo video that can easily explain the whole product within a minute or so.
@sidra_arif or even shorter for stores, considering app store's requirements (<30s) and user's attention span!
GoJournal: Diary & Planner
We made an App Promo video for Playstore and it really helped our conversion. It acted as the first step for the user to get to know the app before they could download it. I think if you really invest in a good video that provides value and insight into the app, it is definitely worth it.
@sohini_mukherjee1 Thanks for sharing your experience! Would you be OK to share the link to that video?
GoJournal: Diary & Planner
@guillaume_mathieu1 Sure, here's the link
@sohini_mukherjee1 Thanks for sharing, great one!
I'd that's a must that is nice to have :)
Why a must? Video marketing is an essential part of marketing, which is especially necessary for an early product launch. People should be able to feel your product or learn about its basic features. It all depends on the video you decide to make - focus on emotions, trigger the desire to interact with your product - that's totally up to you and your branding/marketing strategy.
Yet, do not rush it and better invest a bit in the video creations. Luckily, there are plenty of ways to get good quality content at a fairly low cost.