Are Early Adopters Shaping or Sidetracking Your Product?
Nicholas Watson
4 replies
Someone once said to me "be careful that your customers don't end up owning you" and it rang true, I once tried to build everything in to please everyone and got very sidetracked. There's a fine line between sticking to your roadmap and pleasing early adopters, right?
Replies
Anbang Xu@anbangx
JoggAI
yes, I try to find that line
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The right customer research should solve this problem. Do not listen what customers say, watch what do they do and what they are struggle with. Remember famous Ford saying: If I ask my customers what do they want, they would tell a faster horse.
"The Mom Test" framework is still the best unbeatable guide for this issue.
Too often sales/marketing can be neglected, building features for a few clients demanding a lot when sometimes they just need a different tool. An example was when I had a contract management tool - 2 clients said they'd buy if we built in redaction, but an integration with a redaction tool would have been preferable. It's easy to get distracted by the wrong features!