Are follow ups that useful?

Question

I've had this question for a really long time as I never like sending and receiving follow ups. When I'm sending I can't get rid of the feeling that I'm forcing myself into a person's inbox and daily routine, and when I'm receiving those, I feel like their sender is trying to annoy me. And the worst part is that people tend to ignore follow ups every time we send them.

So I thought — is there even a reason to send them? I know the first message could've gotten into spam, a recipient could just forget or miss it. But it seems like if they ignore the first message, they will ignore the following ones either.

Igor Den · Accepted Answer

It's very useful. Yesterday I sent 10 follow-ups and gained 1 sale.
People often can forget about your email.

My wife often follow-ups me with home tasks :D

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Brian Hurst · Answer

Follow ups are essential. It can be hard to get over the feeling of being an annoyance, but follow ups do drive results. As mentioned by others, be respectful with what you say and how many follow ups you send.

Making a schedule, like a 1-2-3 plan where you send a follow up one week after your initial email, then two weeks after your 2nd email, and then finally three weeks after that as your final attempt, can help with the process too and make it a little more straightforward and easy to track and follow.

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Dennis Aronov · Answer

I would say follow-ups are super important. Most of the successful connections I've made with people were only because I followed up. You never know why they may have not responded the first time. It may have just been a bad time. I say follow-ups are one of the best things to do as long as you do it respectfully and not spam-y.

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Mehul Fanawala · Answer

Answer to your question is "80% of sales are made on the 5th-12th contact"

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Hi! I agree with the above comment. Follow-ups can be useful, but it's important to be strategic about it.

Darya Antonyuk · Answer

@igor_den that's very strategic of your wife :DD

Salar Davari · Answer

Follow ups are fine if they stay just follow ups. 
The problems with some marketers is that they think they should pitch their service on again in the follow up call or even email! 
That's wrong and spammy!

Answer

Hey there! I think follow-ups can be really useful, especially when you're launching a new product on Product Hunt. It's a great way to remind people about your product and keep them engaged.

George Burmistrov · Answer

@igor_den Wow! The part about 1 sale from 10 follow-ups sounds really inspiring and convincing

George Burmistrov · Answer

@dennis_aronov This is probably the only thing that makes me still send follow-ups as I never can be sure if a person missed or ignored it.

George Burmistrov · Answer

@robyn_kline Indeed. We always double or even triple check our follow-ups to be not spammy and straight to the point. Yet people still seem to ignore those. The idea about adding value sounds really insightful, gotta remember it.

Are follow ups that useful?

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