Are hashtags totally dead on all social media platforms?

Yash Sawant
14 replies

Replies

Kausik Raj
"Absolutely not. Hashtags are not dead. Here is the report by https://blog.hubspot.com/marketi... which shows the benefits of hashtags in marketing strategies. Use a hashtag analytics tool to track the performance. #arenotdead"
Ste
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Hardcover
yep.
Jake Harrison
I agree, I will add hashtags when I tweeted or posted video on Tiktok, but it didn't work,
Iya Mendoza
No, hashtags are not entirely obsolete on social media platforms. They still aid in content discovery, organizing content, running campaigns, building communities, and tracking analytics. Logomakerr.ai, an AI-driven logo design platform that crafts logos in minutes, with a primary focus on assisting startups and small businesses to establish memorable branding packages, categorize design-related content, promote campaigns, and track engagement metrics, enhancing our social media presence and engagement.
Justin Johnson
Great question, to add on, how would you go about building a community without them? I see a lot of people saying they are not as useful as they once were but what are the best ways to build community then? Seems like then you'd just be posting into a blackhole.
kan pocha
Use a mix of popular and niche hashtags. This will help you to reach a wider audience, but it will also help you to connect with people who are interested in the same things as you are.
Isis Clements
No, hashtags are not totally dead on all social media platforms. They are still a popular way to find and join conversations, and they can be used to reach a wider audience.
jenny jake
hashtags are not as effective as they once were. Their popularity has declined on some platforms, such as Twitter, where they are now often seen as spammy or annoying.
jon poppins
On other platforms, such as Instagram and TikTok, hashtags are still widely used. However, it is important to use them strategically in order to reach the right audience.
Zulfi Husain
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I would say no, I think they are still a viable way to promote posts to a wider audience. Especially with social media platforms ability to search for hashtags and discover your post. #arenotdead
Agnieszka Rybij
I've seen quite a lot of people using #buildinpublic on twitter or x as you may 😅
Agnieszka Rybij
@yashdhanaji I am quite new to twitter and I haven't been using this # myself but I guess people are tagging their tweets with this for some reason so it might
Brian Hurst
They're definitely not as effective as they used to be, but there is still some strategy in using them. I recently learned that on Instagram, for example, unless you have a huge following or go viral, your hashtagged posts wont show up when people search for them simply because the algorithm has changed. However, it's still good to use hashtags because it helps the algorithm understand what kind of content you post, which allows the app to better serve your content to your intended audience. So, still useful, just useful in different ways now.