Are influencers effective for marketing?
Philipp Shay
8 replies
Have you ever had success using influencers from various social networks to promote your products?
Replies
Mehul Fanawala@mehul_fanawala
Are you asking for a B2B product or service? Or B2C?
Share
hell yeah if they have the right audience
Seamailer
Influencers are effective for marketing.
But you must be on the watch and ensure who you're hiring has your audience and aligns with the values of your company.
Influencer marketing can backfire when done wrongly.
Their effectiveness depends on the product. For many B2C products, definitely yes.
I think it's incredibly product/service specific, but they do work for many companies! For mDash, the AI-powered project management tool designed for web development which I am building, influencers likely wouldn't be effective, as we're more B2B focused than B2C.
The short answer is YES, but Really depends on the product, the niche and your target audience.
Yes, influencers can boost brand awareness and engagement when strategically chosen.
Hi Philipp. I would say 100% yes but there are some products that are a better fit than others. If your product is high-intent it is not the best channel of distribution. Normally, social media is used to promote low-intent products since users are there to entertain themselves and not directly to buy.
Hope you find these ideas helpful. Would love to connect and share some more value with you with some documents with takeaways from what I mentioned to you previously.