Are there any tricks you can share to increase credibility and sincerity in influencer marketing?

Question

Nobody likes the smell of ads :)

Dilan Aydın · Accepted Answer

@adeone You are so right! But unfortunately, most of the influencers (especially in Turkey) didn't match the first three steps. Thus, I prefer micro and nano influencers for B2B brands. They are more sincere at least.

Dilan Aydın · Answer

@robert_sutton1 Thanks!

Paul Sutton · Answer

1. No buzzwords/marketing jargon
2. Honesty
3. Brevity

Software Guy (Aarvy) · Answer

@robert_sutton1 oh yes!✌💯

Ade · Answer

I think dogfooding might be an answer.

I personally don't mind buying something from an influencer even if it is a blatant Ad as long as:

1) I can tell they are actually using the product (not just for 1 week while they promote it).
2) They aren't promoting a new thing every day/week
3) They are congruent with the things that they recommend.
4) Preferably they are not just an influencer but actually own their own brand and sell stuff themselves so they kinda have skin in the game. If they promote bad stuff it will have an actual negative impact on their own business.

Are there any tricks you can share to increase credibility and sincerity in influencer marketing?

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