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  2. Are you a customer-focused brand?

Are you a customer-focused brand?

Vertika Nigam
2 replies
Stop calling yourself a customer-focused brand, if …if your prospects and customers get lost on your website. Your design choices aren't just about aesthetics. They're shaping your customers’ experiences, influencing how they perceive value and trust in your brand. Here’s what you can focus on to solidify your design decisions on your website - 💎 What’s above the fold? 💎 Is the navigation really helping? 💎 What changes on other devices? 💎 Is the hierarchy naturally leading? 💎 Are call-to-actions logical? 💎 Are your forms easy? 💎 Is there a smooth funnel experience? 💎 Is there any security reassurance? 💎 Are you sounding like your competitor? 💎 Is your information overwhelming? Make those decisions with purpose. Because what you design today, decides who buys tomorrow 🎯 Thoughts?

Replies

Vaibhav
I feel like my brand i.e. https://www.thebrainpsych.com/ is in a way.
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Liam Patrick O'Connor
In a way, I think any brand that cares about their customers and aims to provide a great user experience is customer-focused. Looking at your site, it seems like you put a lot of effort into making the content helpful and approachable for people interested in psychology and mental health. The free resources section is a nice touch. I'd say as long as you keep your customers' needs at the forefront as you develop your brand and content, you're on the right track to being customer-centric. Just my two cents!
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