Are you interested in marketing? Then this is for you.

Hi! I’m Umut Sonmez, Chief Business Development Officer at Lasting Dynamics group, the Italian software house rewriting rules of quality software development, ranked 1st in Italy and top 50 in Europe by Clutch, TheSoftwareWorld, TheManifest and defined an "Italian Pride" by LaRepubblica, the most famous Italian newspaper. I'm personally writing this job post trying to reach out to the best candidates because we are now enriching our team of already 70 employees with more experienced profiles that are still humble and want to learn our highly-engineered and high-tech design and development process. As a Digital Marketing Specialist, you will compare Lasting Dynamics's and project partners' advertising techniques and offerings with those of competing businesses. You help maintain a profitable message for Lasting Dynamics and project partners and help with research to ensure offerings come close to ideal price points to offer value to potential clients but still let Lasting Dynamics and project partners enjoy a thriving business. You keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view Lasting Dynamic's and project partners' ad projects and buy products & services. Duties will often include the following: Understand users, customer behaviors, and market dynamics Research advertising trends Research competitors’ pricing and products Decide on the appropriate placement of ads Determine what content will reach customers Develop projects to create content Publish digital marketing content online Implement email marketing campaigns Measure digital traffic Monitor social media and Google Analytics Optimize paid advertising campaigns using SEO and other tools Report on the growth and analytics of campaigns to stakeholders Scale campaigns to maximize ROI Monitor project status and budget Conduct market research to inform campaigns Brainstorm and implement experiments and conversion tests Position Remote or In office (Las Palmas de Gran Canaria - Spain) Please feel free to share the link across your network! https://bit.ly/ld-digital-marketing-specialist