Are You Personalizing Your Email Campaigns?

Imagine you are at a crowded market. People are chatting, horns blowing, a lot of things happening all around you, and there are many visual distractions. Then you hear something break through the background noise. Someone has called your name. Have you ever noticed how excited a dog gets when its name is called? We respond in the same way as humans. Our brains filter out distractions and noise so we can focus on what matters to us. Email inboxes are also overflowing with distractions. Personalized emails cut through the noise and demonstrate to subscribers that you have something to say that is relevant to them. What is email personalization? Email personalization is a marketing strategy that uses customer data to create a customized experience for individuals & different segments of customers. E-commerce retailers can target specific customers with special offers, relevant content, and important information using personalized emails. Personalized emails feel as if the message was written and designed just for the recipient. Automation and artificial intelligence (AI) play an important role in creating that unique message to hundreds and thousands of customers in a single shot.