Are you planning to do a discount sale for your SaaS on this coming Black Friday?
Arnob Mukherjee
4 replies
Would love to know your thoughts and if you are planning would love to know what are some marketplaces where one can distribute.
Replies
Vincent Le Moign@webalys
Streamline
Nope. No 'Black Friday'.
I don't see the point to discount my product on a random date.
It devalues the product, it's unfair for other buyers who just bought at full price.
I discount only when:
- launching a new product
- reward loyal users who need to upgrade to new products
- NGO, educational discount, sometimes to compensate parity of purchase power.
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Sync2Sheets
I have added a task to run a Black Friday campaign for Notion2Sheets with a 🤔 icon on the title. That means I haven't fully decided and will do some additional research to evaluate pros and cons.
I understand @webalys points, but I think people got used to get discounts on products during this date and they don't see it as a devaluation of the product.
Additionally I would separate types of campaigns in two:
1. Convert free users to paying customers.
2. Make some fuzz and get new users and potentially paying customers.
Strategies and channels used will be different in both cases.
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Code: blackfriday2022
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