Are you running ads? Where are you doing it? How is it going?

Question

Paid ads are an attractive option for validation and growth, but drive customer acquisition costs higher. How are you viewing them?

Daniel Engels · Accepted Answer

@dylan_merideth Google typically sells the 3 top positions above the organic search results. It's an auction. It's cheaper to bid for the 3rd position than the first one - but you'll get fewer impressions. 
There are other reasons too. 
Too sum it up, it's rather cheap to get the first few conversions, but then the cost rises exponentially. This is normal.

Daniel Engels · Answer

yes, I do run Google Ads. I think the vast majority of companies should run them, at least to some extent. The first piad acquisition customers are cheaper to obtain; the costs rise exponentially the more you scale.

Luka Vasic · Answer

@dylan_merideth Only done those two, a bit of IG but that's basically FB. I know a few people doing TikTok and it is going well.

Luka Vasic · Answer

Facebook and Google currently, and they are going well. Thinking about LinkedIn ads if anyone has experience

LiteBlue USPS · Answer

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Kateryna Manokha · Answer

Are you mean ads on producthunt or in general?

Dylan Merideth · Answer

@daniel_engels Thank you so much for the lesson Daniel, learnings like that are really helpful for setting expectations.

Dylan Merideth · Answer

@kateryna_manokha in general! PH ads would apply definitely though

Dylan Merideth · Answer

@litebluetips Thanks for commenting! I'm glad you found it valuable

Dylan Merideth · Answer

@luka_vasic I wish I could say from experience, but I will say that I have heard in other conversations with founders on twitter that LinkedIn ads are quite expensive, but not a bad route especially if your target demo lives there. Between facebook and google, is there one that has been a better experience for you?

Dylan Merideth · Answer

@daniel_engels Thats an important point to make note of, what makes the costs rise with scale? Just in number of eyes you're trying to reach or some other piece I am missing?

Are you running ads? Where are you doing it? How is it going?

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