As a SEO freelancer, executive or Marketing Agency Founder member what is the biggest challenge?

As an entrepreneur with a focus on productivity, I am currently building my first SaaS product aimed at streamlining and consolidating various departmental activities such as marketing, development, and sales within organizations. Although this product has the potential to be comprehensive, I have decided to start with addressing a specific area of concern - Search Engine Optimization (SEO). From my experience, I have observed that many clients lack an adequate understanding of SEO, and this lack of knowledge can result in wasted resources and missed opportunities. While analytics provide data, they often come too late to be of use, and expenses may have already been incurred. To address this issue, my product aims to provide users with insights on traffic, keyword analytics, backlinks, and website score. Our unique selling point is that we also provide users with real-time progress reports, indicating how much they are spending on SEO and the progress being made. This feature will help users better understand SEO processes, build trust, and optimize their SEO strategies.