As a solo entrepreneur, should I send cold emails from my personal email, or my startup's email?

Question

I'm about to get started on this and I can't decide.

What's been your experience?

Why should I choose one over the other?

MARIZSA · Accepted Answer

As a consumer / user / subscriber I would prefer to be marketed by an @domain account because it feels less phishy.

Answer

@hi_marizsa @danielshinall I would say this is another layer of the issue here.
The 'age' of your domain does not necessarily make all your emails flagged as spam. Just don't send multiple emails at the same time; send personalized messages, start with a few messages per day, etc. 
BTW in my experience, even really big companies' emails sometimes happen to be in a spam box. It does not become the major problem of the business after all.

Answer

Users seek credibility. Creating a personal email takes 1 minute. Making a company's email domain takes not only more time but also money. So you put more effort, so you're more credible and the potential user sees it. That's the simplified logic, that you can consider in similar cases.

So the bottom line is if your company has its own email domain, you surely should use one to reach out to leads.

Abhishek Anand · Answer

#RedAlert. None of them. You should never, send Cold Email from your business connected domains (that includes your personal/identity domain). Cold Email should always be sent from burner domains (these are domains that look similar to your business domain). Eg, our SaaS is at https://mutantmail.com , so I would use "usemutantmail.com", "trymutantmail.com", "getmutantmail.com" or something similar to send cold emails. And as a founder to founder, I would love to help you with discount on https://mystrika.com (our complete cold email tool).

Svitlana Palamarchuk · Answer

startup domain will give you more credibility, definitely go with that one. Are you using Outlook by any chance? You can send more emails compared to G Suite (2,000 emails via Outlook vs 400 via G Suite). If you will go with Outlook, feel free to take a look at the extension we're working on - https://chargemyemail.com/ P.S. Don't forget to warm up your email address before launching cold outreach!

Daniel Shinall · Answer

@domain @hi_marizsa Gotcha! Thanks Marizsa! I can see that being a good reason

Daniel Shinall · Answer

@svitlana_palamarchuk these are great tips! 
Not using Outlook yet, but I think I will now after hearing that. 
And I might be using your Chrome extension...looks helpful!

Thank you!

Daniel Shinall · Answer

@svitlana_palamarchuk gotcha! Thanks Svitlana!

Svitlana Palamarchuk · Answer

@danielshinall also, warmed up outlook is less likely to land in spam/junk folders 💪

MARIZSA · Answer

@psd POV: By using an @domain account, businesses can demonstrate that their emails are coming from their official domain and are not fraudulent or malicious. It helps create a recognizable and consistent brand identity, which can enhance customer confidence and engagement with the marketing messages.

Mayank Kishore · Answer

Be careful! If your startup's domain address is new, you might burn your domain if you start sending a lot of cold emails. Limit to <10 per day if you are sending from a new address.

Daniel Shinall · Answer

@hi_marizsa @diana_iun ok, you might be convincing me now. Great points here. 
Thanks Diana😁

Daniel Shinall · Answer

@diana_iun Thanks for this comment, Diana.

You and @hi_marizsa make some great points here...however, I'm still torn on which email to use!

I've done some more research on this, and I found a counter-argument that's making me think I should use my personal email address: 
My new domain's email is brand new, and if I first use it to send out a bunch of cold emails (not all at the exact same time, of course), I could more likely cause all email addresses with that domain to get flagged as spam in the future, and then no emails sent from them going forward would land in Inboxes.
My personal email address is the same one I've used for 15+ years, and I think is more likely to have all cold emails sent land in Inboxes.
I'm still not sure what to do, but I'm leaning back to using my personal email 🤷‍♂️

As a solo entrepreneur, should I send cold emails from my personal email, or my startup's email?

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