Audience Analysis – What can we learn?

When it comes to social media marketing (and digital marketing more generally), knowing your audience is half the battle. If you can focus your ad spend on the people most likely to buy your product, you will - quite simply – sell more items and make more money for your business. ⁣ ⁣ This is why it's crucial to create a buyer persona - semi-fictionalized profiles that are built from your target audience analysis. And today, with a couple of tools, a little know-how, and a few clicks, you can put together a buyer persona for your brand quite easily. Here's a sample of the kind of things you can learn through an audience analysis...⁣ DEMOGRAPHICS: When it comes to social media marketing (and digital marketing more generally), knowing your audience is half the battle. If you can focus your ad spend on the people most likely to buy your product, you will - quite simply - sell more items and make more money for your business. ⁣ ⁣ This is why it's crucial to create a buyer persona - semi-fictionalized profiles that are built from your target audience analysis. And today, with a couple of tools, a little know-how, and a few clicks, you can put together a buyer persona for your brand quite easily. Here's a sample of the kind of things you can learn through an audience analysis...⁣ DEMOGRAPHICS: Age, location, income level, education, occupation of your audience PSYCHOGRAPHICS: Attitudes, values, beliefs, interests, hobbies, and lifestyle choices BEHAVIORS: Purchasing habits, buying preferences, and decision-making processes CHANNELS: Which social platforms, websites, blogs, or publications do they frequent? COMPETITIVE ANALYSIS: Strengths & weaknesses of your competitors' marketing strategies PAIN POINTS: Challenges, problems, or unmet needs that your target audience faces CUSTOMER SATISFACTION: Feedback, reviews, and testimonials about your brand MESSAGING: What language, tone, and style resonate with your target audience? BRAND PERCEPTION: Associations, perceptions & emotions they encounter with your brand. Are you aligned? CUSTOMER JOURNEY: What touchpoints and interactions can guide them from awareness to conversion & retention?