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  • Authenticity is like magic because it…

    Sadath N
    3 replies
    • Builds brand trust • Fosters innovation • Enhances team morale • Strengthens leadership • Attracts loyal customers • Encourages word-of-mouth Authenticity is the soul of a memorable brand.

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    gionata capasso
    The problem is that everyone has the own idea of Authenticity. Some Authenticities could bring a lot of people together, other less. Depends in the same way on why people like more some things than other
    Claudia Nathan
    @gionata_capasso but if your idea about authenticity falls outside the bounds of building something that’s helping to solve a genuine problem or you don’t know who you’re building for, then I think the authenticity is lost
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