B2B Customer Segmentation: What's Your Strategy?
Clara Champion
2 replies
Fellow Producthunters, as we dive deep into the realm of B2B, the challenge of effectively segmenting customers becomes evident. Categorizing by industry often leads to ambiguities since many companies span multiple sectors. Similarly, defining them by size or employee count doesn't always yield actionable insights. How do you segment your B2B clients for optimal engagement and understanding? What categories or criteria have proven most pertinent for you?
