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  2. B2B Marketing: podcats, influencers, YouTube channels....

B2B Marketing: podcats, influencers, YouTube channels. Your recommendations?

Bohdan Honyk
3 replies

Replies

Valentin
I like podcast because it is a way to bring potential clients to talk to you
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Priyanka Gupta
Hey Bohdan, The channel that you take for B2B marketing depends completely on the kind of target audience you have. For example - if you are targeting SAAS founders, something like podcast, platforms like product hunt and linkedin etc are useful. if you are targeting content creators, then platforms like instagram and youtube would be helpful. Answering the following questions might help you to decide: 1. Try to find out where your target audience hangs out 2. What are the problems that they face in their roles 3. What is the most natural way for them to look for solutions Hope this helps. If you could tell more details on what is the product and who are you catering to - might be able to help further.
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Melinda Smith
Choosing the right channel for B2B marketing is crucial and depends on your specific target audience. For SAAS founders, consider avenues like Podcast, Product Hunt, and LinkedIn. If your audience is content creators, platforms like Instagram and YouTube could be more effective. Ask yourself where your audience hangs out, identify their role-related challenges, and find the most natural way for them to seek solutions.
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