B2C or B2B?

I do have stories that confirm both sides, Geetanjali. I cannot fully answer because I don't know the product and the business model you were building. 1) I have founders who were pushed to go B2B and even got amazing feedback from big clients during their beta. However, they soon realized the barrier of entry in that market segment could take up to 12+ months and they didn't have the means to wait that long. Another issue was that once in beta companies realized that their enthusiasm faded once they saw the integration aspects and how many things they need to change to accommodate the software. The company lost two years of not going anywhere until they shifted markets. 2) If you can provide easily implementable solutions at the beginning a B2B way can work but test out some clients at first. You just never know until you test your idea out. Another company had a B2C model and they gain huge coverage for a year with 20K+ users, very low revenue. They also got funding and so they scaled. Again the revenue and growth were just not worth it even with the hype. They accidentally discovered a quick way to tweak their product, create a new B2B line for the wholesale industry, and got three enthusiastic clients who tripled their early revenue just like that. Not sure what applies to you but never let yourself be pressured if you're strongly confident to do it otherwise. Investors don't know it all.

It totally depends on your product. What are you trying to sell and to whom. That's the main thing one should look at first. Only then you can figure out things!

This is such a tricky situation! I feel like we're also at a similar stage - just not at an incubator. Would love to know your experience and what is motivating the mentors to guide you towards B2B.

It depends on your business. If your study and data indicate that the B2B model is better for your product, then you should consider it.

D2C if you want to have fun B2B if you want to make money.

B2B