Best advice you'll hear as a Founder today:
Othmane Khadri
0 replies
Focus on transformation, not on your features.
People want benefits so:
1/ Identify the pain point you tackle
-> Match it with a state.
2/ Identify the benefit you provide
-> Match is with a state.
3/ Communicate the path to resolution
-> Your goal is to guide your client on the journey.
I see so many products here fail miserably at that, it even became a predictable factor of success
What do you think?
🤔
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