Best book about marketing?
Rayan Zeggari
7 replies
Here are a few books of mine that helped learn about the space (alongside real-life experiments):
- 100M$ Offers by Alex Hormozi
- Trilogy "Secrets" book by Russell Brunson
- Hooked: How to build habit-forming products by Nir Eyal
- Scientific Advertising (a classic) by Claude Hopkins
- Hacking growth by Sean Ellis
What should I add to that list?
Replies
Slim Geransar@slimmy82
REI Litics
Cashvertising online by Drew Whitman
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REI Litics
@rayan_zeggari amazing right? My mentor suggested it
Last Plannr
In the middle of reading The Copywriter's Handbook by Robert Bly and it's awesome.
Immersive Translate Bilingual Video
Consider adding "Influence: The Psychology of Persuasion" by Robert Cialdini to your list, Rayan; it's a seminal work on understanding what drives people to say "yes," which is invaluable in marketing. "This Is Marketing" by Seth Godin is also a must-read for its modern and ethical approach to marketing in today's world.