Better ways to pitch in the DMs
Business Marketing with Nika
10 replies
Want to book clients in the DMs?
Take this advice.
⬇️
⛔️ Stop leading with your pitch.
Don't talk about what you offer in your first message. Or your second. Or your third. Just forget about your pitch completely for now.
INSTEAD...
🙌 Show up as a fan.
Never reply to cold pitches. Reply to fans! People who like your stuff. So start with genuine compliments or appreciation, every single time.
AND THEN?
❓ Ask questions.
BUT WAIT – if you only ask a question because it'll lead directly into your pitch? Get ready to be ghosted. Ask a question you're genuinely curious about – no secret agendas allowed.
THIS BRINGS ME TO THE NEXT POINT...
💁♀️ Be a real human.
How? Communicate like you would with a friend. Send voice messages. Open up about what you're struggling with. Be a vulnerable, authentic follower – not a salesperson.
AND AFTER A FEW CONVERSATIONS...
💭 Offer valuable advice for free.
Don't ask if they want free advice – just offer it up graciously. Make sure your advice helps with something they're actually struggling with, and that it shows your expertise.
THEN YOU'RE READY TO...
🗣️ Pitch casually.
If they agree with your advice? Casually offer to help. Don't focus on the details of what you offer, but on how you know it'll help them. Keep it natural, and no pressure. Just show how you're willing to help.
Replies
Markk Tong@markk0217
AI Desk by Collov AI
Nika, your approach to ditching the cold pitch and fostering genuine connections is refreshing and much needed in the DM-driven marketing world. It's a smart strategy to build rapport first, proving that value and authenticity can coexist in business outreach.
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Can't agree more. You have to be genuinely interested in that person. But it's also annoying when someone seems interested and suddenly... the pitch.
Keep it concise, personalized, and focused on the recipient.
Keep sharing @busmark_w_nika
What are some of the best marketing practices that you've observed at your organization?
@busmark_w_nika Let's exchange LinkedIn and Twitter connect?
Me.bot
Nika, this is pure gold—treating potential clients as genuine human connections rather than sales targets is a refreshing take that's bound to build lasting relationships. Your approach to offering value and advice first truly sets the stage for a pitch that feels more like a friendly conversation than a transaction.
Nika, your approach to client engagement in DMs is a breath of fresh air—building genuine relationships always trumps a salesy pitch. It's a great reminder that authenticity and providing value upfront can pave the way for more meaningful connections and potential business.
Reference something specific about their profile or recent activities to show that your message is tailored to them.
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