Branding = Trust? Or the illusion of it?

Competence is about Trust? But most people fake it. Authenticity is about Trust? And yet, it's just a buzzword. Interaction is about Trust? Whenever it's not scripted, I mean. Reliability is about Trust? Until something better comes along. Creativity is about Trust? Or does the flashiest lie win? Decision is about Trust? Data-driven or gut-based gambles. Empathy is about Trust? But it's a tool, not a virtue. Loyalty is about Trust? Conditional, always has been. Growth is about Trust? A hollow obsession with numbers. Intent is about Trust? A smokescreen for greed. It's all about Trust? It's always been? It'll always be? Trust isn't earned. It's bought. And sometimes, it's weaponized. Brands don't build Trust. They manufacture it. It's about who controls the narrative. 🟡 Like this? Repost it to your network; your followers are gonna love it! The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.