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  • Calculating market volume or how to make a lot of money

    Nikita Titov
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    One of the key issues when launching a startup is estimating market size. Many entrepreneurs come from their own experience and assume that the problem they are solving is massive. But really understanding market volume can radically change your approach to business. 1. Idea validation and potential assessment 🎯 Analyzing market size helps validate that your problem really exists for a broad audience and that the product will be in demand. 2. Attracting investment and resource planning Understanding market size is critical to attracting investment. Venture capital funds typically look for markets with potential of $1 trillion or more. Smaller investment funds may look at markets starting at $100 million, while business angels may invest in projects with market capacity starting at $10 million. Understanding this will help you choose the right investors for your startup. 3. “Large market” criteria “Large market” means annual industry revenue in the millions or billions. It also means a large number of potential customers who encounter your problem on a regular basis. 4. Strategic preparation and risk minimization Knowing the size and dynamics of the market helps you plan strategically and avoid common mistakes such as underestimating or overestimating potential. Analyzing market size is not only an assessment of current opportunities, but also strategic planning for the future. This stage should not be ignored if you aim to create a stable and successful business. I'd love to hear your experience! How did the market size analysis influence your decision to launch or develop your project?
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