Can PH be used as the sole tool for product publicity throughout its entire lifecycle?

H
14 replies

Replies

vishalini paliwal
I think we definitely need more channels and would depend on where you can find your audience.
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Simon Peter Damian
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FlashApply
Launching soon!
Nope. You need a variety of channels
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Luka Brzin
Definitely not. You need other channels to grow your product and scale it to the point where it becomes profitable.
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H
@luka_brzin Would you agree that the war of marketing budgets often leads projects into a Ponzi scheme?
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H
I hope I’m not the only who is absolutely convinced that this is possible 🙏🚀
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Udaya Sri
I believe PH can boost your product's visibility, but relying on it alone is not a good strategy.
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H
@udaya_sri Would you agree that there are various types of companies in terms of budget allocation ratios? For example, 20% for marketing + 80% for development. And there are successful companies where the cost of promoting the product is 0%. If we are talking about the latter option, then it is quite possible that PH could become the driving force behind the promotion ;-)
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David Grunwald
PH can be a strong part of your publicity strategy, but it’s usually best when paired with other marketing channels to cover different stages of the product lifecycle.
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YanXu
I'm also new to marketing. I know about promoting with PH because a senior told me about it. I don't know what other people are talking about when they mention channels. Can anyone give me some specific examples of promotional tools that are comparable to PH?
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Elijah Scott Fitzgerald
Agreed, just relying on Product Hunt isn't enough. You definitely need a multi-channel marketing strategy to really grow and scale a profitable product. PH is great for initial exposure and attracting early adopters, but to reach a mainstream audience and drive consistent growth, you've gotta leverage other channels too like content marketing, SEO, paid ads, etc. Building in virality and referrals can also help a ton with organic growth beyond the PH launch.
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H
@elijahscottfitzgerald A lot of valuable things have been said, thank you 🙏 but the most valuable, in my opinion, is the diligence in creating a product that you want you want to recommend. 👊
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Mercy James
PH works well for initial buzz, but other platforms are needed to maintain momentum over time.
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Robert Pim
I see Product Hunt as a great starting point. However, for continuous product promotion, it’s beneficial to employ a mix of marketing tools and channels.
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Miyene Tom
Not advisable... At all... you need to combine with other platforms