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    2. Can you clearly share what you are building in 2-4...

    Can you clearly share what you are building in 2-4 sentences without word vomit?

    Kellie O Hara
    5 replies
    "We help AUDIENCE to OUTCOME more effectively than COMPETITOR (UVP) so that they can TRANSFORMATION".

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    Oleksandr Buratynskyi
    We help people turn their Plans into Memories
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    Kellie O Hara
    @sasha_buratynskyi Please use this framework to provide more context :D "We help AUDIENCE to OUTCOME more effectively than COMPETITOR (UVP) so that they can TRANSFORMATION"
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    Brian Lawrence
    The Ultimate Web Design Toolkit
    The Ultimate Web Design Toolkit
    We help people and brands offload all their video editing more effectively than a freelancer, agency or in-house editor so that they can save their time and energy for the things they actually care about.
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    Kellie O Hara
    @bingeisland Thanks Brian. I'd advise: - Replace the words "people and brands" with your actual ICP (ideal customer profile). - What is the real pain-point? This needs to be clear. - Why is more effective? This needs to be clear. - What is the transformation? This is what your ICP seek from your solution that addresses their real pain-point.
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