Canva? What is so cool about Canva user onboarding?
Iuliia Shnai
0 replies
Canva has over 75 million users and people who love the product and use it every day. I am one of them and I am sure there are other fans here. The product is great and onboarding also. What is so cool about its user onboarding?
😎 Segmentation 😎
They segment users into 6 groups in the beginning. Most of the users fit into one group. The choice is clean and easy.
How the segmentation is created for onboarding?
Conditional logic - Every user follows one of 6 journeys based on which group they belong to.
1️⃣2️⃣ If you are a large company or small business 👉 add more users.
3️⃣ If you are an educator 👉 get a discount.
4️⃣ If you are a personal user 👉 upgrade for 1 month free.
5️⃣If you are a student 👉provide more information about your studies
6️⃣If you are a nonprofit 👉 get access for free
More about Canva user onboarding
https://www.marbleflows.com/onboarding/canva
I am curating #100useronboarding flows which I will launch next week on PH. Happy if you join the waitlist. https://www.producthunt.com/upcoming/100-user-onboarding-examples
🤔
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