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  2. [Case Study] How to position your early-stage tech product

[Case Study] How to position your early-stage tech product

Carsten Pleiser
6 replies
I just wrote a case study on IndieHackers on how we used April Dunford's 10-step framework to come up with Paperless' initial positioning and thought it may be relevant to some of our fellow PH friends: https://www.indiehackers.com/post/case-study-how-we-used-april-dunford-s-10-step-framework-to-create-paperless-initial-positioning-f7497ad522 Hope you'll find this insightful.

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Tsz Hoi Lee
Jupitrr
Jupitrr
Great sharing @ckpleiser! Wanted to comment on it but I'm still yet to get a invite code for IndieHackers aahha. Thanks for reposting here
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Carsten Pleiser
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@tszhoi_19 I rewrote the whole thing for LinkedIn here: https://www.linkedin.com/pulse/h...
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Rucha Joshi
Thursday
this was a helpful read, thanks for sharing @ckpleiser
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Carsten Pleiser
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@rucha_joshi8 You're more than welcome
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Vian Trinh
Interesting read, thanks @ckpleiser! I'm not following strictly 10 steps myself, but the important parts are surely looked into. This framework comes in extremely handy for the MVP phase or even go-to-market plan :)
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Carsten Pleiser
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@vianingrowth Totally agree. It also allows for speedy execution as you don't need a three-day workshop.
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