Challenge in warming your leads

Personalized value first (like relevant case studies) before asking for anything.

Absolutely, personalized value is key! I've found that sharing relevant case studies, white papers, or even short video demos that directly address the lead's pain points or goals can really pique their interest. Once you've provided that upfront value, they're much more receptive to a conversation or next steps. It's all about building trust and credibility before asking for anything in return.