Cold email or ads > what would you invest in?

Cold Email, or better, Multichannel Outreach to be precise.

Hey @franksondors When considering whether to invest in cold email campaigns or advertising, several factors should be weighed: Cold Email: - Lower cost, especially for small businesses - Highly targeted outreach to specific prospects - Allows for personalization - Can build direct relationships - May have lower response rates due to spam filters Advertising: - Broader reach and brand awareness - Various formats (digital, print, TV, etc.) - Can be effective for both B2B and B2C - Often requires larger budget - Provides valuable data and metrics The best choice depends on your: 1. Target audience 2. Budget 3. Industry 4. Sales cycle 5. Marketing goals For B2B companies with a clearly defined target market, cold email may be more effective. For B2C brands seeking wide exposure, advertising could yield better results. Ideally, a mix of both strategies as part of a comprehensive marketing plan often proves most effective. Start with small tests of each to determine which performs better for your specific business needs.

I would invest in cold emails.

I think cold emails are more effective. They create a direct line of communication with potential customers