Conversion Rate Optimization: Best Practices for Solopreneurs and SMBs 🪄

The most important marketing rule — if you want to grow faster, increase your Conversion Rate. This guide will tell you how ⬇️ 1. Simplify your marketing funnel 🤌 Companies with 50-person marketing departments can have complex multi-level marketing funnels. Solopreneurs and SMBs can't. The more complex your marketing funnel is, the more optimization you need to make it work. Except you don't have time to control every detail. 2. Acquire better users 👥 If you acquire users from a crappy marketing channel, they will not buy your product. Not because you are not convincing. But because traffic quality is poor. Reddit can give you thousands of website visitors. But (on average) only a few of them will consider buying your product. No matter how well you persuade them. 3. Have one offer at a time 🥇 Want to get your users overwhelmed? Have 5 freebies, 10 main products, and 4 upsell products. People will get analysis paralysis and end up not buying anything from you. 4. Have 2-3 pricing plans 💸 You should have one offer. But not one pricing plan. Each product should have 2-3 pricing plans. Always include an up-sell pricing plan for people with money. And sometimes include a down-sell pricing plan for people on a budget. 5. Chose your discount strategy 🎲 Here are 4 different approaches (all can work): — B2B SaaS → only give discounts for upgrading to an annual plan — Productized service or E-commerce brand → discounts for the 1st order — Content product → run quarterly sales with huge discounts — Premium product → don't give any discounts 6. Get more social proof 💯 People trust people way more than companies. Leverage it. Get video testimonials, reviews from opinion leaders, and success cases with the best customers. 7. Sharpen your positioning 🎁 — Who is this product for? — What benefit can I get from using it? — Why can't I use the competitor? — How much does it cost to achieve the promised result? — Why can you deliver the result? Answer these questions. Embed these answers in your marketing copy. Repeat it over and over again to be consistent. 8. Reactivate undecided users 🌟 Not everyone is ready to buy on the spot. People need time. And this is not a problem. It's an opportunity to nurture potential customers to become your loyal fans. The only way to do this — talk to them. Send free content, hang out in your community, and surprise with limited deals. ________________ Conversion Rate Optimization feels like magic. Find three weird ingredients, mix them, and hopefully, you will get more sales. But it shouldn't feel like this. You just need to make buying your product easier for your users. It's a win-win for everyone. There are more CRO best practices for Solopreneurs. We collected most of them in MakerBox Marketing Bundle. So you can get profitable in 2023 ➡️ https://www.makerbox.club/ Cudos to @kronop for this amazing article in MakerBox Blog 🤩