Creator economy

Mubeen Masudi
1 reply
With the EdTech imploding worldwide - what do you think the near-term future holds for the creator economy?

Replies

Uttiya Roy
The creator economy seems to be more or less in the middle-of-the-road RN While influencer and TikTok-based advertising spending showcase that it is not going away anytime soon, higher rates of regulation and the general unpredictability of these platforms mean the people who stand out might be lesser and lesser. On the other hand, LinkedIn and Twitter influencers seem to be advancing without worry and selling differentiated products that are not dependent on social media algorithms. Ultimately, both will survive in different forms, but with reduced consumer sentiment, both will have to take a haircut in terms of income. And anyone who survives for a year or more will probably build up enough passive income to retire.