Did you know 5-10 landing pages converts 7x more people on average?

@rmarlow @elena_malneva @richw Let's use Rolands project, Last Plannr as an example for this, and how multiple landing pages would improve conversions. If you have just one landing page with general information, while it effectively showcases the product, it might be challenging to highlight the problem and evoke emotions that drive purchases. On the other hand, having multiple landing pages, each tailored for specific industries, can make a significant difference. Let's say your target audiences are CEOs, Managers, and Coaches. Landing page 1: For Coaches, emphasize the importance of setting up a personal goal planner to enhance client results and ultimately improve their coaching business. Landing page 2: For CEOs, to help them work towards specific goals, optimizing personal time usage for effective goal tracking. Ultimately wasting less time to reach their desired goals. Landing page 3: For Managers, focus on streamlining employee workflow, resulting in quicker and better results. By addressing specific needs and playing on individual insecurities, your conversion rates will improve significantly. The key to selling your product lies in evoking emotions rather than just showcasing its features; tailoring simplified landing pages that resonate with specific audiences and individuals helps convey the emotional connection, making them understand why they need your product. Instead of relying on a single landing page attempting to cover everything, opt for multiple straightforward and simple landing pages that cater to specific audiences and guide traffic seamlessly to the page highlighting your product and its features.

@elena_malneva @richw @matteo_zumpano ok that makes sense. Title could mean multiple things so I just wanted to hear more. Thank you.

@rmarlow @elena_malneva @matteo_zumpano Ok this is great, now how does one execute or display multiple landing pages? Cause for example, my product targets 2 types of users. 1 for investors/traders on social media who share their trades, analysis, and content. And the other is users who follow or are seeking top traders to follow and consume their content and copy their trades. So with your concept, should our splash page have a toggle at the top labeled something like "Social Traders" and "Copy Traders" or something of the sorts. Or how would websites in your scenario utilize multiple landing pages?

@richw Great question, for our product, we specialize in crafting targeted landing pages for large deals, be it in real estate firms, law firms, and more who buy form us in bulk. Essentially, these pages act as a funnel guiding them towards our main product, We host these on our subdomains. Additionally, we've created specific landing pages for our free web design course and another featuring images, statistics, and more to drive sales for small businesses. All of these pages link directly to our product's website that only discusses the product itself and features. I took a look at NVSTly (really cool, by the way). Having a toggle option to display different information tailored to your specific audiences would be awesome feature. However, if you're directing traffic from social media, managing multiple accounts like one for investors/traders and another for copy traders, consider steering that traffic towards simplified, easy-to-digest landing pages. Customize these pages for either copy traders or investors/traders, outlining in a straightforward manner how your product can benefit them and less about the actual product, focus on value, offering and emotions, over features. Incorporating clear call-to-action buttons like "Start Now" or "Trade Now" will guide them to your product page, making their actions more valuable for you as they already understand how to use your product. https://cryptothings.netjet.pro/ 👆 For example speaking directly to your crypto audience, you could create something like this first page, (however selling more towards emotion and what you can offer)

@christophe_h Thanks for your feedback, Christophe! Currently, our web app, netjet.cloud, is fully functional on desktop, and we're actively working on optimizing it for mobile to enhance the overall user experience. Your insights from the video are valuable, and we're already on it to make the necessary improvements. (: