Digging into the NUMBERS of Influencers
Gaurav Singhal
2 replies
Since I am launching soon, I get contacted by influencers, make sense ofcourse.
As a data scientist, I don't just look at follower counts. I dive deeper into demographics, interests, and engagement patterns to really understand their audience, based on which I assess if it aligns with my audience.
What kind of metrics do you track for better understanding of Influencer before hiring one?
Replies
Lora Jones@lora_jones
I always analyze how often they post ads. If it’s too frequent, it could hurt credibility.
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For me, comments are telling If the conversation feels authentic, that’s a green flag.