Do all small companies have an analysis of their online performance?

In our experience working with many small businesses in kodalogic, we've found that a surprising number still don't analyze their online performance effectively. While some prioritize their core products or services, they may overlook the value of understanding customer behavior, website traffic, and marketing effectiveness. We're curious—how common is this issue? Do most small businesses you know have robust online performance analysis? What tools or strategies do they use? We'd love to hear your feedback and insights on this topic!