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  • Do Product Led products by definition need to be Freemium business model?

    Matthew Apprendi
    3 replies

    Replies

    Matthew Apprendi
    From what I’m reading it looks like free trial, freemium and interactive demos are three standard Monetization approaches for PLG. I wonder which one is used the most it has most success to paid conversion.
    Kevin McCarthy
    Meeting Machine
    Meeting Machine
    Seems to work for many. It’s great for letting users find the value for themselves/for their use case.
    Eliza Crescini
    No, product-led products do not by definition need to be freemium. Product-led growth is a go-to-market strategy that focuses on using the product itself to drive user acquisition, activation, and retention.