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  2. Do Product Led products by definition need to be Freemium...

Do Product Led products by definition need to be Freemium business model?

Matthew Apprendi
3 replies

Replies

Matthew Apprendi
Meeting Machine
Meeting Machine
From what I’m reading it looks like free trial, freemium and interactive demos are three standard Monetization approaches for PLG. I wonder which one is used the most it has most success to paid conversion.
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Kevin McCarthy
Meeting Machine
Meeting Machine
Seems to work for many. It’s great for letting users find the value for themselves/for their use case.
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Eliza Crescini
No, product-led products do not by definition need to be freemium. Product-led growth is a go-to-market strategy that focuses on using the product itself to drive user acquisition, activation, and retention.
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