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  • Do you agree that the best distribution always beats the best product design?

    Brian Nutt
    1 reply

    Replies

    Kristina Longmuir
    In general, I try to avoid using "always" or "never" statements because more often than not, the real answer is... it depends. Both as a consumer and from the business perspective, whether I sacrifice one over the other comes down to the details of the transaction. Distribution and design should be evaluated along with other components such as the target audience, market duration, opportunity costs, and competition.