Do you believe that "there's no such thing as Negative Publicity?"
Mark Lemuel M
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![Konrad S.](https://ph-avatars.imgix.net/6191931/c81cc982-44cd-4b70-af73-0f6917429955.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Konrad S.@konrad_sx
Sure there can be negative publicity (current example Boeing)
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I believe any publicity can be leveraged positively if handled strategically. However, some negative publicity can cause irreparable damage to a brand if not managed properly.