Do you do market research before launching?
Natella Nuralieva
15 replies
Hey community, wondering what the makers think in general about market research / competitor analysis? Do you do market research or skip the stage? If you skip it - why? Excited to here about your experiences
Replies
Elena Tsemirava@elenat
Of course, I always do it. Firstly, you can borrow a lot of ideas from competitors, both in terms of product and content. Secondly, build your pricing policy based on the density of competition.
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Pythia World
Launching soon!
We are working on the blog and will share it soon. Let me know your review on https://www.producthunt.com/post...
IXORD
Yes, before launching any product, it is important to study the market in this area, from the target audience to the penny.
Thinksy
of course! gotta understand what else is out there
Pythia World
@entreeden Fully agree!
AI Researcher
Hi there! I think market research and competitor analysis are crucial steps before launching a product. It helps to understand the market demand and identify potential gaps in the market. As for my own product launch, I would love to hear your advice on how to make it successful. Also, I would be honored if you could give me feedback once my product is live. You can click on the "Notify" button to get notified when it's ready. Thank you so much in advance!
I think not before launching, When you thinking about building a product you must start with research. The research is early stage of growth.
Pythia World
@nitin_joshi absolutely agree! great point
Lancepilot
Ofcourse, that and community building are the two things must before the launch!
Identify your target audience: Market research helps you understand who your ideal customers are, their demographics, interests, and pain points. This information is essential for tailoring your product or service to meet their specific needs.
Looking at competition is important. If there are no competitors, is it the wrong space or are your competitors marketing completely differently?
Pythia World
I think market researcher/customer reachouts is essential but not too sure if competitor analysis is too important honestly.
Pythia World
@james_binton So being more focused on customers - agreed! But would love to hear more about your vision. For me it is also important to see product references, meaning - what attempts are out there on the market to address customer's painpoints. Are these attempts successful or not? Why?
Or do you think this information may be distracting?