Do you engage Twitch streamers in your influencer marketing? How do you predict effectiveness?

Question

Hey PH! 
Influencer marketing is a powerful strategy, but have you tapped into the potential of Twitch streamers? Let's discuss!

Do you collaborate with Twitch streamers in your campaigns? Share your insights, learnings, and success stories.

Anna Mizina · Accepted Answer

@nazar_rembezi1 i might be wrong, but online therapy seems like a product that can be relevant for Twitch community as well, there are a lot of streamers talk about mental health. I would recommend just going on Twitch and checking a few streamers, I deffinatly saw a lot of mental health chatting on streams initially related to productivity (and adhd), sims 4 and lgbtk+.

And if you see the potential for your product, then the best thing to start is to launch a few cooperations with different streamers and focus on community feedback to know if it is worth digging deeper.

Evgen Madenov · Answer

@anna_miz thank you!!

Nazar Rembezi · Answer

Haven’t tried that platform yet, due to our product’s niche and TA (online therapy). But that strategy looks interesting for other more fitting products & services! Do you have any suggestions/tips how to start?

Anna Mizina · Answer

@evgen_madenov of course, it depends on your product. But you will be surprised how broad are Twitch audience. There are streams literally on any topic. Some less hyped niches stay out of focus and have small communities which makes them so good and effective. It's small groups of highly engaged people. In the end, it may give you even better results because of a higher conversion rate.

Vanessa Franz · Answer

Do you have any suggestions on how to find twitch streamers that are open to collab?

Anna Mizina · Answer

@ixord for sure it's not a silver bullet and you should first understand your marketing goal and then see if Twitch influencers are a solution. 
but as I mentioned you might be surprised to find small communities dedicated to such different topics. thing is that it's more about micro-influencers. top tier streamers mostly related to gaming

Igor Lysenko · Answer

I think it's hard to find a good streamer for any product.

Amir Zarandi · Answer

Engaging Twitch streamers in influencer marketing can be effective. Consider audience alignment, engagement, and authenticity for a successful collaboration.

Anna Mizina · Answer

@privy_reviews hey, sure! we're actually launching a product dedicated to it in a few days. we're helping find, onboard and track hundreds of twitch streamers simultaneously. you can check it out here (we'll also have a special offer for PH community)) -> https://www.producthunt.com/prod... or DM me on any socials

Evgen Madenov · Answer

Actually, no, because it is not popular in all countries and layers of society. Do you think we should try it?

Do you engage Twitch streamers in your influencer marketing? How do you predict effectiveness?

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