Do you ever include behind-the-scenes or team-focused content in your marketing? Why or why not?

Question

Lindsay Davis · Accepted Answer

We tried this once or twice a few years ago when we first launched Generated Photos. But we completely forgot about this practice (big fail🤦🏻‍♀️). It's a great idea, though! Maybe we’ll do it for the next launch, haha

Answer

Love this idea! Behind-the-scenes content helps humanize your brand and connect with your audience. We've done team member spotlights, office tour videos, and 'day in the life' stories showing our work culture. Customers really respond to the authenticity and personal touch. Def recommend trying it out, even just quick phone clips from team events or milestones to share on social media. Helps build that know, like & trust factor!

Answer

Yes, behind-the-scenes and team-focused content humanizes the brand, builds trust, and fosters a stronger connection with the audience.

Do you ever include behind-the-scenes or team-focused content in your marketing? Why or why not?

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