Do you guys struggle with email marketing?

Devesh Vyas
0 replies
9 QUICK email marketing tips 1️⃣ Spamming Offers Sending emails ≠ Slamming offers Emails = building trust tell relatable stories. Your email content should provide value. Readers should have an aha moment after reading your emails. ❌Spamming ✅Build trust 2️⃣Personalization Personalization ≠ just including first name understand your audience. their needs, desires, and problems. So you can write to them about what’s important to them. And in the language they use. Note: use first name field in the middle of the email. It sounds fresh and unique. 3️⃣Content ideas Struggling to come up with email content ideas? Here are a few ideas: personal experiences problems you faced solution to the problems real-life stories mistakes you committed vulnerable situations lessons you learned student/customer stories These are a few proven and high converting email ideas 4️⃣Frequency 2-3 emails weekly. Gradually ramp it up to 4-5 emails weekly. it won’t burn your email list. if you write emails from the angle mentioned in 3rd point. But it could burn your email list. if you only send emails stating… OFFER! SALE! DISCOUNT! People love reading emails that sound personal and relatable. 5️⃣Rule of one Every email should ONLY have: one topic one idea one problem one solution one offer mixing multiple messages confuses the reader. never forget the most important maxim of marketing: confused prospect never buy. 6️⃣Formatting 🙅‍♂️big walls of text own the white spaces and line breaks. 7️⃣mobile first Optimize your emails for phones. Open up your esp & look for the distribution by devices. If more than half of your email readers are phone users. Keep your subject line under 40 characters. Use preview text. Single column layout. Compressed images. Optimize load time. 8️⃣Automation automate emails for every key lifecycle event: new subscriber = welcome sequence ordered product = post purchase sequence abandoned cart = abandoned cart sequence onboarding sequence referral sequence fulfillment sequence 9️⃣test A/B testing doesn’t just mean testing subject lines, copy, and CTAs. There are other important variables, like from name preview text images send time format different angles you never know what makes the difference until you test.
🤔
No comments yet be the first to help