Do you have a specific process for brainstorming content ideas, or do you rely on inspiration?

Question

Let’s share some tips!

David F · Accepted Answer

Just read, read! A variety of diverse sources will stimulate the creative juices.

Jurijs Ivolga · Answer

I like brainstorming ideas while I'm running. Nobody is distracting me, there's no phone with notifications, and I'm completely by myself with my thoughts.

Felix Sattler · Answer

I would say it’s a mix of both – a structured process with room for inspiration.

I usually start by looking at user feedback, questions, or common challenges. This helps me focus on creating content that’s genuinely useful. Tools like ChatGPT or Claude also come in handy for generating fresh ideas or building on a theme I’m exploring.

That said, I always leave space for those “aha!” moments when inspiration strikes – sometimes the best ideas come while doing something completely unrelated.

MaryFord · Answer

I usually start with a bit of both. I set aside time to brainstorm, jotting down everything that comes to mind, no matter how silly. Then, I research what’s trending and what my audience is interested in. Inspiration hits at odd times too, so I keep notes on my phone for those random ‘aha’ moments. It’s a mix of structured planning and capturing spontaneous ideas.

Answer

I usually do it during my meditation. Or do something needs attention to calm down and open to any ideas in my mind.

Rogelio Paulo Jr. Gesmundo · Answer

I mix brainstorming with inspiration when creating content. First, I set the goal and figure out who the audience is. Next, I choose main topics and come up with ideas through brainstorming and research. I also look at different content types to keep things interesting. Finally, I narrow down the best ideas to make sure they’re useful and relevant. While inspiration is important, it's always guided by a clear process.

Do you have a specific process for brainstorming content ideas, or do you rely on inspiration?

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