Do you have any tips for creating high-converting landing pages?
Austin Armstrong
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Gordana Laskovic@gordana_laskovic
Collabwriting
1. Communicate clearly - What seems understandable to us may not be clear to the users.
2. Use CTAs that clearly direct the user where to go (e.g., "Get," "Download," "Start"). Avoid "Learn" because users don't have time to learn. They need clear and precise instructions.
3. Feel free to title the testimonial section with a few words from a testimonial.
4. Structure the entire page to be clear and readable. (These also apply to the mobile version)
5. In the pricing section, clearly communicate what the user gets with each plan.
These are just some of the important things.
It’s always a good idea to recall all the testimonials we’ve received from users, and then remember the three main reasons we started building the product. From this, we can extract a lot of valuable insights.
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Let's Trip
The form CTA should have an offer and make a sticky bottom bar for mobile instead of having multiple CTAs.
Keeping the CTA form focused on a single offer is key. I also like to A/B test the headline and CTA button copy to find the combo that converts best. And don't neglect mobile - a sticky bottom bar CTA works great there instead of cluttering things up with too many CTAs.
Just a few tips: 1) Make the CTA button visually prominent and the text compelling, 2) Use social proof like testimonials, 3) Keep the form short - only ask for essential info, 4) Optimize page load speed, 5) A/B test different variations. And def use the sticky bottom CTA on mobile like you said!
Definitely include social proof elements like customer testimonials, trust badges, and credibility indicators above the fold. Keep the messaging and CTAs laser-focused on the key value prop and desired action. Reduce form fields to the bare minimum. Use urgency and scarcity triggers tastefully. And A/B test the heck out of everything to optimize!
Def make the CTA sticky on mobile, it's 🔑. Also try exit-intent popups with a special offer - those convert like crazy! A/B test different headlines too. And don't forget to optimize your page speed, especially on mobile 📱💨
A few landing page tips: keep messaging clear & concise, use engaging visuals, highlight key benefits, have a strong CTA above the fold, optimize for fast load speed, and A/B test variations. Tools like Unbounce, Leadpages, or even Webflow make building & testing high-converting pages easier.
CTA first, practical benefits, big font sizes