Do you prefer having videos on PH's launches? What are some things you like and dislike on videos?

Question

Hi, hunters!

So, our team is brainstorming on a potential video for our PH launch. I've been watching many sample ones from other products, and I have some ideas of what I like and what not so much. I think it should be short, dynamic, and not very informative: just show a glimpse of what the product is about and the value it can offer to users.

What are your thoughts? Do you like it to be informative? Do you prefer it voiced or with music? Let's brainstorm together!

Rucha Joshi · Accepted Answer

@martina_hackbartt Good luck :)

Wiktoria Jaszcza · Answer

@martina_hackbartt Same here. Video: what the product is about told "lightly". Images/description: features and other details.
Thank you Martina for posting your question. :)

Wiktoria Jaszcza · Answer

"I think it should be short, dynamic, and not very informative: just show a glimpse of what the product is about and the value it can offer to users."
Agree. And I like when videos are funny.
Does too much detail make you turn off?

Brittany Joiner {Britt the Builder} · Answer

I don't always watch the videos, but it totally depends. If your product can make sense based on pictures, then I'm happy to scroll through pictures and read the description then go to your site and learn more. If the concept is kinda vague, I'll watch part of the video until I understand it.

Martina Hackbartt · Answer

@rucha_joshi8 Hey, Rucha! Thanks for sharing your thoughts :) we still do not have a set date, but we're planning around a month from now!

Martina Hackbartt · Answer

@stelian_dobrescu1 This is a different pov to the ones I've been reading so far! But it made me think: I do watch like the first 10 secs of a video, and most of the times (unless I'm really engaged) I skip to the first image. Thanks for sharing!

Martina Hackbartt · Answer

@w_j Yes, I'd say that I prefer details to be in different images or even a description. As I see it, we are usually interested in particular (and different) things about a product.  So, with images, I can skip those features that don't really interest me and go straight to read about those that do. What do you think?

Jason Cavness · Answer

I think you have to have a video.

Carlo Thissen · Answer

Absolutely! Our philosophy is to focus more on a nice emotional experience so they are entertaining and fun to watch.

All rational information can be efficiently communicated via text.

Here's our take on launch videos :)

https://www.producthunt.com/posts/tl-dv-for-google-meet

Roman Vorozhtsov · Answer

Hi Martina. I think the video should be short and show only the main pain and how you help to close it.

Lucia Liu · Answer

I do enjoy fun and entertaining videos, allows me to see how the product works in action, preferably under 2 minutes.

Moritz Kaiser · Answer

For me it's more about, do they have a video. If they do it's kind of a plus point but i won't even watch most of it, as I just quickly click through the images and build an impression of the product. So I guess having a video helps, as I won't give a product less attention or a negative review for having a video (unless it's really worthless).

But very interesting question, hadn't really though about it this way before, thanks for making me introspect.

Answer

I believe videos give more personality and you can actually showcase your product, as opposed to using just pictures.

In my opinion, videos are more appealing than text-based web sites because they attract attention better, and even if they're not really good quality, they will still make more people notice you than any other type of advertising!

Ste · Answer

I think videos are mostly overkill. 
Would be nice if this could be A/B tested, but I think a good first image can have as much impact as a video. Maybe even more. Without all that effort.

I'm curious if people actually watch those intro videos. 
I skip to the second image 90% of the time. Might be different for others.

Do you prefer having videos on PH's launches? What are some things you like and dislike on videos?

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