Do you run paid ads when launching a new product?

Question

Cesare Stautz · Accepted Answer

I prefer to engage with niche communities first. If there's enough buzz, I might consider paid ads as a secondary step to amplify the product's visibility.

Answer

I focus on free channels like social media, email marketing, and engaging with communities first. Paid ads can get expensive fast, and I want to ensure there's already some traction before spending on them.

QING LI · Answer

Great question! When launching a product like pdftopdf.ai, the decision to run paid ads depends on the situation. For Product Hunt launches specifically, I usually steer clear of paid ads because the platform thrives on organic engagement and community involvement. Instead, I focus on building excitement within my network and actively participating in the Product Hunt community beforehand. This helps create a sense of connection and recognition that often leads to better results.

Paid ads can be useful later on, especially for retargeting visitors who showed interest but didn’t take action or for reaching niche audiences once the launch momentum has slowed. It’s all about timing and ensuring that any ads complement the organic growth strategy rather than replace it.

Have you tried using ads for your launches? I’d love to hear how they worked for you and compare notes!

James Chappel · Answer

Not really. I prioritize gathering feedback from early adopters through direct outreach. Paid ads as a secondary step to amplify the product's visibilty.

Seunghyeon Kim · Answer

I guess it depends on what stage the product is at during launch (e.g., MVP) and how aggressively you’re planning to invest!

Samir Rashed · Answer

I have not tried. But, I need to know more about ppl experience

Nikki · Answer

@james_chappel Have you found any particularly effective methods for reaching out to early adopters or collecting feedback? We're always open to improving our approach!

Zhiqi Shi · Answer

No, a new product needs to prove itself among genuine organic users.❤️

Business Marketing with Nika · Answer

IMO, I do not think it so worth paying.

Shemtov Yogi · Answer

I usually don't run paid ads for new launches. At this stage, I rely more on organic reach and building relationships within the community. Paid ads might come later when I have more data to refine targeting.

aliza beth · Answer

Yes, but I treat paid ads as an experiment. I set a small budget and test multiple ad creatives to see what resonates before going all in.

Elara Thorn · Answer

I won't. Because I believe that if only paying can produce results, I may never be able to compare with rich people.

Faith Simmons · Answer

I do run paid ads, but only after testing the waters with organic strategies. Paid ads help me validate demand, but I keep budgets small initially to monitor performance before scaling.

Nikki · Answer

@andrew_ezra I completely agree paid ads can get expensive quickly, and having that organic momentum first can make any future ad spend more effective. So have you found any particular social platforms or community spaces that have worked especially well for generating traction?

Nikki · Answer

@pdftopdf Thanks for the insights! We haven’t used paid ads yet and wanted to get some feedback on whether they’d be worth it. Your approach to leveraging organic engagement for Product Hunt makes a lot of sense, especially since community involvement can often yield more authentic traction.

Do you run paid ads when launching a new product?

Replies