Do you think some brands would’ve been better if their designs had been different?

Totally! Often Design also tells people about what and how to use the product. If it is not clear, less people will buy into it

Definitely. The look and feel is the most of the experience in every product - especially digital products

Consider Airbnb as an illustration. Their initial website design left much to be desired, but following a substantial redesign, the platform's popularity skyrocketed. This highlights the significant impact of good design.

Consider Airbnb as an example. Initially, their website design was subpar, but following a comprehensive redesign, its popularity surged significantly.

First of all, when a user enters the site, he looks at the design of the site itself, and in 90% of cases it is the design that decides

yeas, definitely. what catches the eye is always going to make you stay and explore more.

abso-toot-ley it can! Personally, I can use pet photography as an example. During covid I helped a LA cat rescue get their cats adopted, they had branding and they had photos but it wasn't drawing any attention. I took new photos for them that were bright and vibrant, fit for social and used a new tone of voice to help push the branding they had already (it was all school themed so imagine all the cute school puns I got to make about kittens being late for Felinology). The new push got more cats adopted and all it took was changing the visual branding.

Absolutely, design is a huge factor in a brand's perception. Some startups have stumbled out the gate due to lackluster design. Take Airbnb for example - their initial site design was not great, but after a redesign, it really took off. Design matters.

Consider Airbnb's trajectory - the initial design of their website was not particularly impressive, yet following a significant redesign, their popularity skyrocketed, underscoring the importance of design.

I think the brand makes the design as much as the design makes the brand honestly. Take Supreme for example.

A design overhaul keeping current trends and audience preferences in mind could have given them a significant boost.

consider "Craigslist", its website design hasn't changed significantly since it was founded in the '90s; while its simplicity is part of its charm, a touch of modern design elements could possibly enhance user engagement and trust.

a fresh and intuitive design can often revitalize a brand, making it more appealing and user-friendly to consumers, thereby potentially driving its success!

Take "Yahoo" for example, its cluttered interface has often been criticized, and a sleek, minimalistic design could possibly have made the platform more appealing to the modern audience.

Effective design has the potential to evoke emotions and create a connection with the audience, ultimately building brand loyalty and fostering long-term relationships.

User experience is a vital aspect of brand perception, and a carefully crafted design can significantly improve usability, making it easier and more enjoyable for customers to interact with the brand.

The power of visual aesthetics should never be underestimated, and a brand with a visually appealing design can instantly catch people's attention and leave a positive impact.

I believe that marketing effectiveness varies depending on brand design. I don’t think the correlation between the two can be seen separately. The reason is that marketing promotes the brand, and the brand provides experiential value to users who enter through marketing. I think that if one of these two things is out of sync, it will leave a worse memory to the user.