Do you think speed impacts the perceived value of branding?

I am working on a project for a branding service, where we aim to deliver high-quality brand identities within just 72 hours. We’re rethinking the traditional, lengthy branding process to offer startups and small businesses a quick, affordable way to establish a professional identity. Our approach includes a streamlined process, expert design, and a focus on delivering logo, color palette, typography, and brand guidelines—all tailored to our clients’ needs. One question for the community: Do you think speed impacts the perceived value of branding, or is it more about the quality and fit with the brand’s identity? I’d love to hear your thoughts!